Configured by default for all new accounts, promotional SMS is generally used for sending any offers or promotions to new and existing customers. Messages are sent to non-DND numbers and opt-in numbers (via myDND Manager) between 9am and 9pm only.
Transactional route can only be used for sending transactional SMS such as OTPs and alerts to your registered users. Messages can be sent 24x7 from your own 6-character Sender ID(s). To configure a transactional route, create your account today and contact firstname.lastname@example.org . No setup costs involved!
Promotional SMS Vs Transactional SMS
|Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.||Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.|
|Messages are only delivered to non-DND numbers and opt-in numbers*||Messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status|
|Promotional SMS can be sent only between 9am and 9pm||Transactional SMS are delivered 24×7 with no time restriction|
Promotional bulk SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator
Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.